The Salzburg real estate market will remain in a class of its own in 2025. While uncertainty prevails in other regions of Austria, Salzburg is robust - albeit at a consistently high price level.
Central districts in particular, such as the old town, Riedenburg and Aigen, continue to be among the most sought-after addresses. But what does this mean for buyers and investors?
Austria-wide trend: between stabilization and challenges
The real estate market in Austria is on the move in 2025: After the lull in 2024, lower interest rates and the expiry of the KIM regulation are stimulating demand. However, new construction activity remains weak and the supply bottleneck is severe.
The most important developments at a glance:
- Prices for residential properties are stabilizing, especially in good locations.
- Rents continue to rise significantly - driven by a shortage of new-build properties.
- Existing properties are gaining in importance, new buildings are rare.
Purchase prices for residential real estate in Salzburg 2025: exclusivity has its price
The picture varies depending on the district:
Luxury districts: Altstadt, Riedenburg, Aigen - over €8,500/m²
Expensive neighborhoods: Parsch, Gneis, Morzg - 7,500-8,500 €/m²
Medium price ranges: Salzburg South, Mülln, Maxglan - 6,500-7,500 €/m²
Affordable neighborhoods: Lehen, Gnigl - 5,500-6,500 €/m²
Affordable neighborhoods: Liefering, Taxham, Kasern - under €5,500/m²
Conclusion: Those who want to live in the heart of Salzburg will pay top prices in 2025 - those who are more flexible in terms of location will still find attractive alternatives.
Rental prices in Salzburg: increase continues
While purchase prices are stagnating or rising slightly, rents are developing more dynamically:
- Average rent: around € 18.30/m²
- Premium locations (e.g. old town, Riedenburg): up to €23.30/m²
- More affordable locations (e.g. Lehen, Liefering): from € 14.10/m²
Tip: Rental properties in good locations remain highly profitable.
Price trends: building land prices down slightly
A closer look at the figures shows:
- Individual transactions in 2024 amounted to around €1,394/m².
- However, the long-term average is only around €1,147/m².
- Over the last five years, building land prices in Salzburg City have fallen by an average of -1.8 % per year.
Conclusion: Despite expensive individual sales, the general trend for building land in Salzburg is slightly downwards.
Opportunities and trends
The trend shows that many buyers are prepared to pay record prices for top locations. At the same time, price momentum in suburban locations is slowing slightly.
Large, exclusive apartments in the Altstadt and Riedenburg districts are in particularly high demand - high-quality renovations are particularly popular here.
While demand for smaller apartments is rising in cheaper districts such as Liefering or Taxham, the choice remains limited - a clear signal of investment opportunities.
Experts see a "window of opportunity" for investors in the medium term, as rising rents and moderately stagnating purchase prices complement each other perfectly.
Conclusion: Salzburg remains Salzburg - exclusive and in demand
Despite all the challenges, the Salzburg real estate market offers excellent prospects for long-term investments in 2025.
One thing is clear: if you are looking for quality, you have to be prepared to invest. However, stable demand, limited new construction activity and the high quality of life will continue to make Salzburg a safe haven in the future.
Our tip: If you are flexible in terms of location and act early, you will secure real estate values that will remain strong for years to come.
Key takeaways: Salzburg real estate market 2025 at a glance
- Real estate prices remain high - especially in prime locations.
- Act now: Prices could soon rise again, especially in Parsch, Mülln and Neustadt.
- Slight overall decline in building land prices - attractive opportunities for existing properties.
- Existing properties offer solid opportunities for buyers and investors.
- Rents are rising - attractive returns for landlords.
- Early action and a flexible position strategy ensure the best options.
