Real estate marketing 2025: Why professional photos and virtual tours are crucial

Real estate marketing 2025 - From sales frustration to success

Lukas H., a self-employed physiotherapist from Salzburg, wanted to sell his 4-room apartment in Maxglan. The apartment had been lovingly renovated, with the charm of an old building and a balcony - it was actually a dream property. But: After eight weeks on willhaben.at Without a single serious inquiry, the frustration was great. His advertisements only contained cell phone photos, no floor plan, no tour - the feedback from the few interested parties: "confusing", "not enough impression of the room layout".

Lukas approached a local real estate agent - with a clear goal in mind: Professional marketingno longer a coincidence. In other words, a modern exposé with a 360° tour, professional photos and clear text. The result? Reserved after only 10 days - at the desired price.

Professional real estate photos: Lukas' first aha moment

During the debriefing of his old advertisement, Lukas was surprised at how dark and unfavorable his photos looked. The professional used natural light, a wide angle and targeted staging to put the old apartment in the right light. "I would never have thought that my apartment could look so classy!" said Lukas after the shoot.

Why are professional photos indispensable?

• According to studies, advertisements with professional photos receive up to 47 % more clicks
• According to a survey by Immowelt 93 % of interested parties the property on the basis of the photos - even before they read the text
• High-quality images create an emotional bond and evoke images of your own life in the property

Virtual tours: Lukas' game changer in the advertisement

Lukas was skeptical: "Do people really watch this?" - Yes! The 360° tour was a complete success. Buyers were able to get a spatial impression from the very first click. According to the statistics, the time spent on the advertisement increased by 5-fold - And the feedback? "We already felt at home at the first on-site appointment."

Advantages of virtual tours:

• Up to 40 % more clicks as classic exposés [EXTERNAL LINK: visualista.ch]
• According to the Google study more than 2/3 of the interested parties a virtual tour before arranging a visit
• Reduction of unnecessary viewings, time savings for sellers

Lukas' new exposé: how the perfect preparation went

The exposé was redesigned together with the real estate agent. Goal: Trust and clarity create. A structured text, high-quality images, a precise floor plan and the tour - everything worked together.

Lukas' Learning: "My first attempt was well-intentioned - but unprofessional. The new exposé was a quantum leap."

Before and after: a comparison of Lukas' case

Tip: Read herewhat else is important when selling a home - apart from the right marketing.

Convincing figures: real estate marketing works

These figures prove it: Professional real estate marketing is not a "nice to have", but a real success factor.

Drone videos: The bird's eye view as a selling point

Drone videos take real estate marketing to another level: they not only show interiors and floor plans, but the entire property and its surroundings - from the air, dynamic, impressive.

Lukas was also initially surprised at the difference a quick drone shot of his residential area made. Only the aerial images made it clear how green, quiet and infrastructurally attractive the area around his apartment was - a real plus point for buyers that he had never emphasized so strongly before.

Why drone videos?

• Properties with aerial photographs sell for up to 68 % faster
• According to international studies, advertisements with videos generate over 400 % more traffic

Tip: Drone videos are particularly valuable for villas, houses with gardens or exposed locations. However, it is essential to comply with legal requirements (flight zones, data protection).

The AIDA principle in real estate marketing

When Lukas advertised his apartment himself, he didn't just lack the right images - above all, he lacked a plan. It was only after working with the team of experts that he realized that selling real estate today works like good marketing. The AIDA model was explained to him. This provides a guideline for strategically building up his advertisement - from the initial attention to the final sales impulse. Four stages lead to success:

A = Attention through strong start images and headlines in the advertisement

I = Interest through emotional language and high-quality visual material

D = Desire through virtual tours, exposé, storytelling

A = Action through clear call-to-actions: "Request viewing", "Download brochure"

Key Takeaways

• Professional photos massively increase the click rate
• Virtual tours for real estate marketing in 2025: reduction of unnecessary viewings
• Good exposés promote trust and sales closure
• Drone videos show location & surroundings impressively and increase visibility
• AIDA model as a guideline for successful marketing
• Figures show the difference - Marketing has a measurable effect
• Lukas' conclusion: "I suddenly had real interested parties - not just clicks."

FAQ - Questions about real estate marketing 2025

Now it's your turn: make your property an eye-catcher!

Whether you, like Lukas, want to sell your property in Salzburg or perfectly stage another property - we support you with experience, strategy and sensitivity.

Arrange your free initial consultation with Kroy Immobilien now - and take your marketing to the next level.