Offer price property: When Gerda Huber wants to sell her beloved family home, she is faced with a tricky question: "What is my property actually worth?" A question that means far more than just a number. Because if you set your price too low, you are giving away money. If you go too high, you will scare off potential buyers. We'll show you how to get the correct offer price find - step by step.
Why the offer price is decisive
The asking price has a significant influence on how quickly and successfully your property is sold. If the price is too high, the property will remain on the market for a long time - resulting in price reductions. If it is too low, you will sell below value.
Interesting: According to immowelt.at correctly valued properties achieve a price up to 20 % higher and sell up to 30 % faster.
What valuation methods are available?
In Austria, real estate is primarily valued using three methods. Each method has its strengths - depending on the type of property and market environment.
1. comparative value method
Often used for apartments and terraced houses. Your property is compared with similar, recently sold properties.
Advantages: Market-oriented price, easy to understand
Disadvantages: Works poorly for unique items or rural locations
Broker tools: IMV purchase price index, willhaben.at data, local price statistics
| Checklist comparative value procedure | Description |
| Research comparison objects | Within the last 6-12 months |
| Record object features | Size, year of construction, furnishings, location |
| Check price comparison list | Using specialist group statistics |
| Obtain a broker rating | For realistic market adjustment |
2. asset value method
Used for owner-occupied houses. The basis is the land value and the production costs of the building - minus age and wear and tear.
Advantages: Objective and comprehensible
Disadvantages: No direct market connection
Broker tools: Building cost tables (ÖNORM B 1801), material value calculator, LBG values
| Checklist for the asset value method | Description |
| Determining the standard land value | z.e.g. via BMF |
| Determine construction costs | €/m² according to standard or regional index |
| Take the age discount into account | z.e.g. 30 % Standard devaluation |
| Calculate total property value | Land value + building value - wear and tear |
| Cross-check with broker data | Testing market price proximity |
Sample calculation: asset value method for a single-family house
| Calculation variable | Value | Explanation |
| Plot size | 500 m² | according to land register excerpt |
| Standard land value | € 350/m² | z.e.g. available via geoland.at |
| Land value | € 175.000 | 500 m² × €350 |
| Usable living space | 120 m² | according to the utility value report |
| Restoration costs | € 2.200/m² | according to building cost index |
| Gross building value | € 264.000 | 120 m² × €2.200 |
| Age reduction (30 %) | - € 79.200 | depending on building condition and age |
| Net building value | € 184.800 | €264.000 - €79.200 |
| Total asset value | € 359.800 | Land value + net building value |
You can find out which measures will sustainably increase the value of your property in this Guide article
3. income capitalization approach
Ideal for rented apartments, apartment buildings and commercial properties. The net income (rent - costs) is assessed in relation to the property interest rate.
Advantages: Realistic consideration of returns
Disadvantages: Complex to use
Broker tools: Rent index, property interest rate calculator, income value models
| Checklist income capitalization approach | Description |
| Calculate net rent | Annual rent without operating costs |
| Deduct operating costs | Administration, reserves, etc. |
| Determine capitalization rate | 3-5 % usual depending on risk |
| Net income × present value factor | Determine capitalized earnings value |
| Get an expert opinion | Particularly important for complex objects |
Have your property professionally valued? Click here for our Inquiry form.
Social media as a modern tool for pricing
A growing trend is the use of Social media for indirect price determination. Especially in cities such as Vienna, platforms such as Instagram, LinkedIn and Facebook are being used to "Coming Soon" teaser used.
Advantages:
- Testing initial market reactions
- Collect soft price indicators (comments, likes, messages)
- Data-supported A/B tests possible via meta ads
Typical formats:
- "What do you think - what price range?"
- LinkedIn surveys on price ranges
- Interactive story reactions
| Social media pricing checklist | Description |
| Post a teaser post | Gather initial reactions |
| Analyze engagement data | Likes, comments, saves, clicks |
| Perform A/B test via ads | Testing two price levels against each other |
| Evaluate click rate & cost per lead | Indicators for demand |
| Check influencer cooperation | Staging & Social Proof |
When is professional help advisable?
| Situation | Recommendation |
| Price uncertainty | Obtain a broker rating. Click here to contact Kroy Real Estate |
| Complex properties (old buildings, renovation) | Involve an expert or broker |
| Divorce or inheritance | Neutral third-party assessment makes sense |
| Financing planned | Bank requires objective proof of value |
Key Takeaways - Offer Price Property
- The offer price directly influences the sales opportunity
- Property value, comparative value and capitalized earnings value methods provide structure
- Modern pricing via social media is becoming increasingly relevant
- Brokers use professional tools and data sources that private individuals lack
- Checklists help you get started - professional support provides security
Conclusion: Trust is good, evaluation is better
The right asking price is the key to a successful real estate sale. Use both tried-and-tested procedures and modern marketing methods - and get professional support.
Get non-binding advice now:
www.kroyimmobilien.at/kontakt
FAQ - Offer price property
How do I find the right asking price for my property?
The correct offer price is based on objective valuation methods such as the comparative, asset or income value method. An experienced estate agent also takes market trends, demand and emotional factors into account.
What happens if I offer my property at too high a price?
An inflated asking price deters prospective buyers, extends the marketing period and often leads to price markdowns. The property "burns up" on the market - an effect that can hardly be reversed.
What valuation methods are available in Austria?
The three most important methods are
Income capitalization approach (for rented properties).
Comparative value method (for condominiums),
Asset value method (for single-family houses),
How does the asset value method work?
In the asset value method, the land value is added to the current value of the building (taking into account its age and condition). This method is particularly suitable for owner-occupied single-family homes.
Can I use social media to determine prices?
Yes, modern brokers test initial price reactions on the market via "Coming Soon" postings, engagement evaluations and A/B tests on platforms such as Instagram or LinkedIn - data-based and anonymous.
How can an estate agent help me with pricing?
An estate agent provides access to valuation data, tools, experience and market knowledge. They not only help with the objective valuation, but also with the strategic positioning of the property.
